Terminology
| Term | Definition |
|---|---|
| Agency | The entire UTA enterprise, including all its divisions and subsidiaries |
| Clause | A discrete deal term in an agency deal transaction |
| Client Processing | The system responsible for handling client transactions, invoicing, payments, and revenue recognition |
| Deal | The commercial agreement, expressed as a set of contract clauses, that monetizes one or more engagements |
| Deal Engine | A backend service that allows storage of and computation against the terms of agency financial transactions as they evolve through the sales cycle |
| Departmental Systems | Systems used by various departments to manage their relationships and activities with clients, such as CRM systems, project management tools, and other specialized software |
| Engagement | A specific instance of work or service provided to a client, often linked to an opportunity |
| Opportunity | A potential deal or project that the agency is pursuing with a client |
| Project | A work being created outside the agency (film, TV series, podcast, tour, brand campaign) |