Terminology

Term	Definition
Agency	UTA, including all its divisions and subsidiaries.
Departmental Systems	Systems used by various departments to manage their relationships and activities with clients, such as CRM systems, project management tools, and other specialized software.
Client Processing	The system responsible for handling client transactions, invoicing, payments, and revenue recognition.
Engagement	A specific instance of work or service provided to a client, often linked to an opportunity.
Opportunity	A potential deal or project that the agency is pursuing with a client.
Project	A work being created outside the agency (film, TV series, podcast, tour, brand campaign).
Deal	The commercial agreement, expressed as a set of contract terms, that monetizes one or more engagements, containing fees, bonuses, backend, participating clients, and commission parameters.
Deal Engine	A backend service that allows storage of and computation against the terms of agency financial transactions as they evolve through the sales cycle.